X Is Testing Advanced Account Analytics Features
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature.
WhatsApp Channels Is Now up to 500M Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood
Reddit Announces First Ads API Partner in Sprinklr
Reddit continues to expand its business relationships, with a view to maximizing its revenue opportunities, this time through a new Ads API partnership with customer
Instagram Adds New Features for Broadcast Channels
Instagram has announced some updates to its Broadcast Channels option for creators, which provides a private, one-way chat stream to keep your audience informed of
Study Shows Young Consumers Are Increasingly Turning to Social for Discovery
While it likely comes as no surprise to learn that younger audiences are far more likely than older groups to use social platforms for product
Meta Offers Money Back Guarantee for Verified Subscribers
Oh man, I would love to see the take up numbers for Meta’s “Meta Verified” subscription offering. Meta hasn’t shared any specifics on how Meta
Instagram Says Using Certain CTAs Can Impact Post Reach
There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As
TikTok’s Testing DM Streaks to Prompt More Engagement
TikTok’s looking to build more even compulsion into the app, this time via DM streaks, which are activated when users maintain daily messaging interaction. As
TikTok Is Exploring a US Only Version of Its Feed Algorithm
Would TikTok still be TikTok if it didn’t have its all-knowing algorithm feeding you more and more of the content that you want to watch
Instagram Shares More Info on the Distribution of Longer Reels Clips
Okay, I can see how on the surface this may seem confusing. Today, on the Instagram Creators profile on IG, Instagram’s team posted this explainer