SOCIAL MEDIA

TikTok Shares Insights into Reach Women with Your Brand Messaging

TikTok has published a new guide on how marketers can connect with women with their messaging, which could have a big impact on the reach

SOCIAL MEDIA

Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations

Is TikTok going to get banned in the U.S. for real this time? Well, first off, it’s important to get the details straight. Earlier in

SOCIAL MEDIA

X Launches Long-Form Articles Option for Premium+ Subscribers

X is taking the next steps to advance beyond its short-form content roots, with the introduction of X Articles, which is essentially a blogging platform

SOCIAL MEDIA

LinkedIn Content Ideas For Social Media Managers [Infographic]

Looking to make LinkedIn a bigger focus this year? The professional social media platform is having a moment, with a 22% increase in views of updates in

SOCIAL MEDIA

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as

SOCIAL MEDIA

Social Platform Image Size Requirements 2024 [Infographic]

If you want to ensure that your social media presence looks professional, and your content stands out in busy social feeds, you need to align

SOCIAL MEDIA

The 7 C’s of Social Media Marketing [Infographic]

Looking for a simple way to structure your social media and digital content strategy? This could help. The team from Adnorml have put together a

SOCIAL MEDIA

X Will Soon Show Your Pinned Posts to All of Your Followers in the App

Frustrated by the X algorithm suppressing the reach of your posts? Soon, you may have a partial solution, with X owner Elon Musk announcing that

SOCIAL MEDIA

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with

SOCIAL MEDIA

Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News

This is unsurprising given Meta’s broader shift away from news content, but it’s another blow for media organizations, many of which are already struggling to