SOCIAL MEDIA

Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps

[ad_1] Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox

SOCIAL MEDIA

LinkedIn Announces New Video Ad Options at NewFronts

[ad_1] LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that

SOCIAL MEDIA

Meta Outlines its Various Ad Measurement Solutions

[ad_1] Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving

SOCIAL MEDIA

X Looks Set to Partner With Persona on ID Confirmation for Payments

[ad_1] So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with new code snippets suggesting that it’ll

SOCIAL MEDIA

Google Adds More Reporting Elements for Performance Max Campaigns

[ad_1] Google has announced some new updates for its AI-powered Performance Max campaigns, including channel-level reporting, improved error reporting, and new Search insights to help

SOCIAL MEDIA

Reddit Increases Users and Revenue Intake in Q1

[ad_1] Reddit has published its latest earnings results, showing an increase in users, and a big jump in year-on-year revenue, as the platform continues to

SOCIAL MEDIA

Google Expands Access to Conversational AI in Search

[ad_1] Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI

SOCIAL MEDIA

TikTok Will Now Enable You to Drive Leads to Other Messaging Apps

[ad_1] TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for

SOCIAL MEDIA

LinkedIn Enables Users to Add Secondary Names for ID Verification

[ad_1] LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your

SOCIAL MEDIA

AI Experts Don’t Believe AI Tools Will Lead to Mass Job Losses [Infographic]

[ad_1] As AI tools continue to evolve, many are concerned that AI-based tools and functions will eventually see humans out of the job in various