LinkedIn Announces New Video Ad Options at NewFronts
LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s
Meta Outlines its Various Ad Measurement Solutions
Looking for ways to take your Facebook and Instagram campaigns to the next level? Effective measurement is a key consideration in optimizing and improving campaign
X Looks Set to Partner With Persona on ID Confirmation for Payments
So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with new code snippets suggesting that it’ll be
Google Adds More Reporting Elements for Performance Max Campaigns
Google has announced some new updates for its AI-powered Performance Max campaigns, including channel-level reporting, improved error reporting, and new Search insights to help guide
Reddit Increases Users and Revenue Intake in Q1
Reddit has published its latest earnings results, showing an increase in users, and a big jump in year-on-year revenue, as the platform continues to re-shape
Google Expands Access to Conversational AI in Search
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots,
TikTok Will Now Enable You to Drive Leads to Other Messaging Apps
TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs
LinkedIn Enables Users to Add Secondary Names for ID Verification
LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real
AI Experts Don’t Believe AI Tools Will Lead to Mass Job Losses [Infographic]
As AI tools continue to evolve, many are concerned that AI-based tools and functions will eventually see humans out of the job in various industries.
xAI Seeks New Funding, Which Will Help to Secure X
Fresh off acquiring X, as well as AI image generation system Hotshot, it seems that xAI is now moving to further solidify its financial footing,