Happy New Year, RetailMeNot readers, shoppers and deal stackers! As you begin a new year full of shiny goals and a fresh budget with holiday spending in the rearview mirror, we understand you want to save as many pennies as possible. We’re on the same page! To help you in this endeavor as you start your year off strong, check out our calendar full of deals so you can spend less and save more on your wants and needs.

January is a great month for savings! You’ll find many clearance sales trying to get rid of nearly everything from 2024 to welcome in all that’s new in 2025. Plus, MLK weekend is always a great time to score some sweet deals on big-ticket items and other must-haves. Keep an eye on our interactive calendar above throughout the month, save your favorite deals right to your personal calendar, and look below for a breakdown of popular categories to shop this month. We’ve used our internal discount data to calculate the average discounts shoppers can expect to find in these areas so you’ll know where to look and can recognize when you’ve found a great deal. Read on for more.


Top Sales to Shop in January

  • RMN Winter Wonder Wear: We’ve pulled together some of our favorite winter style finds that you can find here for a unique shopping experience.
  • New Year’s Day Sales: Start off the new year strong by shopping clearance sales and more great deals from brands you love. Find the best sales here!
  • adidas End of Year Sale: Shop adidas’ End of Year Sale through Jan. 6 to get up to 60% off sale styles!
  • Bath & Body Works Semi-Annual Sale: Score your Bath & Body Works favorites for less during the Semi-Annual Sale running through Jan. 17.
  • Wayfair New Year Super Sale: Celebrate the New Year with Wayfair! Score up to 70% off Jan. 2-6.
  • MLK Day Weekend Sales: Every holiday weekend is a great time to find low prices. Look here for deals you may want to shop as you remember and honor the late, great Dr. Martin Luther King,
  • RMN Cash Back Boost Event: Our next Cash Back Boost Event runs Jan. 30 to Feb. 2; don’t miss out on your chance to earn a percentage of your spending back when you shop your favorite brands!

A graphing displaying the top categories to shop in January. These are: fitness equipment, personal finance, electronics, clothing and home and garden.

The 5 Smartest Things to Shop for in January

1. Health/Fitness Products (Average Discount: 25% Off)

New year, new you has all kinds of meanings, but many enter a new year with major health and fitness goals. Whether you’re looking for a full-blown lifestyle change or simply want to feel like you’re adding balance to your much-deserved holiday indulgence, you’ll need the right clothing and gear to accomplish your goals. Luckily, the sales are aligned with this trend this month!

Shop these health and fitness brands we love now:

2. Personal Finance (Average Discount: 23% Off)

Working on your financial goals and preparing for tax season? Luckily you can find great deals from personal finance brands this month. You can be rewarded for being ahead of the curve Take charge of your finances at the top of the year so you can confidently get ahead and save along the way.

Check out these brands for your personal finance needs:

3. Computers & Electronics (Average Discount: 20% Off)

Maybe you saw some interesting tech when gift shopping for others, and now with the holidays over, it’s time to treat yourself. Find computers and all kinds of electronics at a discount this month! New tech can make your life easier and a good deal can ease the feeling of it being a major purchase or investment so you can enjoy it more.

Find great electronics deals from these brands:

4. Clothing (Average Discount: 20% Off)

Want to build a new look and wardrobe for 2025? It’s totally possible thanks to retailers running major clearance sales at the top of the year. You’ll likely find clothes fit for each season, so you can wear some right away and store others away until it’s time for them to make their big debut. Stock up while the prices are sweet!

We love shopping for clothing with these brands:

5. Home & Garden (Average Discount: 20% Off)

January is traditionally a good time to find bedding and towels on sale, so look out for markdowns from your favorite home brands. In fact, this is a great month to find all kinds of home and garden savings. Consider it a chance to give your home a nice 2025 refresh. You could even get your outdoor space ready for the warmer weather that will be emerging before we know it.

Here are some home and garden brands we recommend:

The post Save the Dates: What to Buy in January appeared first on The Real Deal by RetailMeNot.



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