On April 30, Walmart announced the launch of its private food brand, Bettergoods. It’s the largest private brand Walmart has launched in the last 20 years and the quickest brand Walmart has brought onto the market.

The newest member of the Walmart family aligns with the retailer’s mission to make healthy, quality food accessible to its customers. The Bettergoods line offers shoppers a fresh, culinary food experience, with diverse flavors in a wide array of product options and at a price point (most items are under $5) that makes it affordable for everyone.

a group of bettergoods food packages against an orange background
Credit: Walmart

Scott Morris, Walmart’s senior vice president of private brands, food and consumables, says, “Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”

The 300 Bettergoods products, which start at under $2 and go up to under $15, include frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate, and lots more. Bettergoods products fall within three category pillars: culinary experiences, plant-based and Made Without.

Products from Walmart’s “culinary experiences” pillar feature “innovative recipes, elevated ingredients and food-trend forward offerings,” and include specialty salts and seasonings, like Hot Honey Seasoning and a line of jar soups including a Creamy Corn Jalapeño Chowder and Bronze Cut Pasta from Italy.

Bettergoods’ plant-based products include Oatmilk Non-Dairy Frozen Desserts and cheese alternatives. You’ll recognize these products with their green branding.

“Made Without” products are gluten-free and are made without artificial coloring or added sugars, like Carnitas, Taco or Tinga Seasonings and Sweet Cream Dairy Creamer, for example.

You can shop some Bettergoods products right now in stores and at Walmart.com. The full line of products will continue to be released over the next few months.

The post Meet Bettergoods: Walmart’s New Chef-Inspired Food Brand appeared first on The Real Deal by RetailMeNot.


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