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March 8 to 14 March 14 to 21 March 22 to 28

March 2024 update:

Ulta has renamed its famous 21 Days of Beauty sale to the Semi-Annual Beauty Event. But it’s still the same amazing sale that it’s always been, with 50% off new Daily Steals every day for three weeks.


Beauty aficionados, ready your Caboodles. Ulta’s spring Semi-Annual Beauty Event is on the horizon for three weeks of covetable cosmetics, soothing skin care specials and tantalizing tools — for cheap.

It’s Ulta’s biggest beauty event of the year, featuring the best of the best in beauty brands, products and Surprise Beauty Steals to make the savings even sweeter. And don’t forget to grab cash back for your online purchases, too.

When Is the Ulta Semi-Annual Beauty Event in 2024?

Image: Ulta

The beauty retailer hosts this sale twice a year — in the spring and fall (usually in late August) — and it’s a big deal because Ulta seldom offers 50% off deals on these super popular products.

Ulta’s spring event will start March 8 and last through March 28 (it ran from March 12 to April 1 in 2023). The event will feature rare markdowns from your favorite cosmetic brands with amazing savings of up to 50% off — both online and in stores. It will include another set of deals every day that are only available online. In the past, Ulta has included at least one online-only Daily Steal each week throughout the event, so offering several different products every day is new.

As always, Diamond and Platinum members get free shipping with any Daily Beauty Steal purchase, regardless of the price. So, if you want to try a new cult favorite, the Semi-Annual Beauty Event is the perfect excuse to click that “Add To Bag” button now.

This is a sneak peek of the products you’ll find during Ulta’s event this spring:

Image: Ulta

Beauty Steals for Week March 8-14

These are our top picks from the first week of Ulta’s Beauty Event:

March 8

Tula 24-7 Moisture Hydrating Day & Night Cream

Tula’s do-it-all moisturizer offers all-day hydration and revives the appearance of dull, tired skin. Available in stores and online.

Beauty Steal: $29-$44 (reg. $58-$88)

Buy

Shop online-only Beauty Steals from brands like Anastasia Beverly Hills, Clinique, It’s a 10 and lots more.


March 9

Fenty Match Stix Color-Adaptive Cheek + Lipstick

The color-shift technology enhances cheeks and lips with a universally flattering rosy hue. Available in stores and online.

Beauty Steal: $16 (reg. $32)

Buy

Shop online-only Beauty Steals from brands like Morphe, ICONIC LONDON, DevaCurl and lots more.


March 10

MAC Hyper Real Serumizer Skin Balancing Hydration Serum

It keeps your makeup looking fresh for 12 hours and will visibly reduce dark spots. Available in stores and online.

Beauty Steal: $32.50 (reg. $65)

Buy

Shop online-only Beauty Steals from brands like IT Cosmetics, Laura Mercier, First Aid Beauty and lots more.


March 11

GrandeBROW Brow Enhancing Serum

In six to eight weeks, get bolder, fuller-looking brows. Available in stores and online.

Beauty Steal: $36.50 (reg. 73)

Buy

Shop online-only Beauty Steals from brands like PÜR, Sacheu, DIME and lots more.


March 12

About-Face Matte Fluid Eye Paint

One swipe of this cruelty-free formula gives you a smooth, no-budge, no-smudge finish. It comes in over 30 colors. Available in stores and online.

Beauty Steal: $8 (reg. $16)

Buy

Shop online-only Beauty Steals from brands like Kinship, Ofra Cosmetics, Curlsmith and lots more.


March 13

Kopari Golden Aura Body Oil

Features Hyaluronic Acid, 24k gold and antioxidants that leave skin softer and smoother. Available in stores and online.

Beauty Steal: $19.50 (reg. $39)

Buy

Shop online-only Beauty Steals from brands like MAC, Eva NYC, belif and lots more.


March 14

Too Faced Cloud Crush Blurring Blush

Give your cheeks a cloudlike kiss of color with this airy, diffused blush. Available in stores and online.

Beauty Steal: $14.50 (reg. $29)

Buy

Shop online-only Beauty Steals from brands like Kate Somerville, Urban Decay, AG Care and lots more.


Beauty Steals for Week March 15-21

These are our top picks from the second week of Ulta’s Beauty Event:

Remember, these Beauty Steal deals aren’t available until the specific date.

March 15

Kitsch Satin Pillowcase

This Kitsch satin pillowcase is gentle on the important things: eyelashes, eyebrows, skin and hair.

Beauty Steal: $9.50 (reg. $19)

Buy

Shop online-only Beauty Steals from brands like Nabla, Kreyol Essence and more.


March 16

It Cosmetics Bye Bye Dark Spots Concealer + Serum

This all-in-one formula gives you instant coverage that will fade dark spots and other skin concerns over time.

Beauty Steal: $15 (reg. $30)

Buy

Shop online-only Beauty Steals from brands like Benefit, Joico and more.


March 17

Anastasia BH Long-Lasting Velvety-Matte Lip Liner

A smooth, soft formula that leaves a velvety-matte finish and glides on effortlessly for perfectly contoured lips.

Beauty Steal: $11 (reg. $22)

Buy

Shop online-only Beauty Steals from brands like Elemis, Stila and Hot Tools.


March 18

Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer

Combining nourishing moisture and a sheer tint, this moisturizer is a lightweight, oil-free tinted way to hydrate, energize and protect your skin all day. 

Beauty Steal: $23.50 (reg. $47)

Buy

Shop online-only Beauty Steals from brands like Biolage, Nudestix, Foreo and more.


March 19

Curlsmith Double Cream Deep Quencher

Made with nothing but clean ingredients, this formula gives your hair intense deep conditioning that nourishes and moisturizes even the driest types.

Beauty Steal: $14.50 (reg. $29)

Buy

Shop online-only Beauty Steals from brands like Elizabeth Arden, Patchology and more.


March 20

LolaVie Perfecting Leave-In

A multitasking leave-in conditioner that protects with a vegan thermal shield to reduce frizz by 80% for up to 72 hours.

Beauty Steal: $14.50 (reg. $29)

Buy

Shop online-only Beauty Steals from brands like Skim Gym, Smashbox and more.


March 21

L’ange Le Styliste Luxe Digital Salon Dryer

Significantly reduce drying time with this slim, lightweight dryer that helps minimize static and frizz.

Beauty Steal: $122.50 (reg. $245)

Buy

Shop online-only Beauty Steals from brands like Matrix, Dr. Brandt and more.


Beauty Steals for Week March 22-28

These are our top picks from the third and final week of Ulta’s spring Beauty Event:

Remember, these Beauty Steal deals aren’t available until the specific date.

March 22

OCEA Ocean Cleanser Purifying Face Wash

This seaweed-infused gel cleanser removes impurities and excess oils for a clear, radiant complexion.

Beauty Steal: $24 (reg. $48)

Buy

Shop online-only Beauty Steals from brands like Bondi Boost, r.e.m. Beauty and more.


March 23

Tarte Shape Tape Full Coverage Concealer

Boasting over 37,000 reviews, cruelty-free Shape Tape offers full coverage for 16 hours of wear.

Beauty Steal: $16 (reg. $32)

Buy

Shop online-only Beauty Steals from brands like Fekkai, Snif and more.


March 24

Drybar The Smooth Shot Paddle Blow Dryer Brush

With the hot air of a blow-dryer and the structure of a paddle brush, you can get a smooth, shiny blowout without the frizz in one quick step.

Beauty Steal: $77.50 (reg. $155)

Buy

Shop online-only Beauty Steals from brands like Tula, Coco & Eve and more.


March 25

Juvia’s Place Lux Lip Liner

This long wearing lip pencil will seamlessly define and fill in lips with a highly pigmented hue.

Beauty Steal: $5 (reg. $10)

Buy

Shop online-only Beauty Steals from brands like Alterna, PMD and more.


March 26

Murad Retinol Youth Renewal Night Cream

Nourish and visibly improve the firmness of your skin while minimizing lines and deep wrinkles with Murad’s retinol night cream.

Beauty Steal: $44.50 (reg. $89)

Buy

Shop online-only Beauty Steals from brands like Bread Beauty Supply, Live Tinted and more.


March 27

Divi Scalp Serum

This lightweight scalp serum is infused with multiple amino acids and peptides, helping detox follicle buildup and creating thicker hair.

Beauty Steal: $24-$68 (reg. $48-$136)

Buy

Shop online-only Beauty Steals from brands like L’ange, Sebastian and more.


March 28

Verb Ghost Shampoo

Verb’s vegan, cruelty-free shampoo weightlessly cleans and hydrates your hair with a formula that smoothes frizz and enhances a more radiant shine.

Beauty Steal: $10 (reg. $20)

Buy

Shop online-only Beauty Steals from brands like Chi, Beautycounter and more.


Ulta Semi-Annual Beauty Event Shopping Tips

  1. Look over Ulta’s online ad once it’s out on Wednesday. It lists the next week’s products that will be included in the Daily Steals. Save your favorite ones to your calendar with a click, or make a list of what you want to purchase and when it starts.
  2. Plan your purchases ahead of time so you’re ready to pounce the moment a deal launches. New Daily Steals start at 10 p.m. PT, which means deals from the prior day vanish at 9:59 p.m. PT. Some of the best deals might sell out by the time you wake up in the morning, thanks to people who start shopping the second the new deal switches over. Plan ahead so you can beat them to the punch.
  3. Take advantage of free shipping. You get free shipping if you’re a Platinum or Diamond Ulta Rewards Member. Others will still need to meet the $35 minimum for free shipping. So, on a day you’ve met that free shipping minimum, add ultra-low-priced products ($3 soap, for example) to your cart.
  4. Find out if any Cash Back offers or additional discounts are available on RetailMeNot to stack on top of the sale for even more savings.
  5. Read Best Ways To Save at Ulta Every Time You Shop for more tips.

Happy spring Semi-Annual Beauty Event shopping, my fellow beauty mavens!

The post The Third Week Preview of the Ulta Semi-Annual Beauty Event Is Here appeared first on The Real Deal by RetailMeNot.

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